| Product |
What |
Money |
Rivals |
Potential |
|---|
| Google Search |
The bread-and-butter search business |
Advertising |
Yahoo, MSN, AOL, Ask Jeeves |
The
U.S. search market is worth an estimated $4.2 billion in advertising
this year. That's expected to grow to $7.5 billion by 2010, according
to JupiterResearch. |
| AdWords |
A service that sells keyword-based ads next to search results and on pages of AdSense publisher sites |
Advertisers bid on words and pay per click or impression |
MSN Keywords, Yahoo Sponsored Search |
It's tapping into the same advertising market, which could be worth $7.5 billion in five years. |
| AdSense Web site Publisher Program |
A service that sells keyword-based text and image ads on Web sites that work with Google |
Advertisers bid on cost per click or cost per impression, and Google shares revenue with the partner sites |
MSN adCenter, Yahoo Content Match |
Hard to pinpoint because of revenue-sharing deals, but could also be worth billions |
| Google Book Search, Google Publisher Project |
A service for searching digitized books |
Advertising revenue shared with publishers in Publisher Project |
Yahoo, MSN and the Internet Archive; Amazon.com; Project Gutenberg, ebrary and Random House |
Hard to say. Google could sell ads or charge transaction fees |
| Google Base |
A hosted Web service that lets people post any information they want to make publicly searchable |
Free |
Possibly eBay, Craigslist and local newspapers |
U.S. online classified ads are worth $2.6 billion this year, climbing to $4.1 billion by 2010, according to JupiterResearch |
| Google Local/Maps |
A mapping and local search service |
Advertising |
Yahoo, MSN, AOL, Amazon.com |
The U.S. local search market could be worth $3.4 billion in four years, according to The Kelsey Group |
| Google Earth |
A 3D, interactive mapping service |
Free |
MSN Virtual Earth |
Could tap into the general or local ad sales market |
| Froogle |
A comparison shopping service |
Advertising |
Yahoo, AOL, MSN, Amazon.com, eBay |
It taps into the same general ad sales market |
| Google Mini, Google Search Appliance |
Search appliance for corporate intranets and for a company's public Web site |
Google charges $3,000 to more than $30,000 per appliance, based on the size of the intranet or site |
Autonomy, Fast Search & Transfer |
Worldwide enterprise information access, including search, is worth an estimated $338 million this year, according to Gartner |
| Desktop search |
A consumer and corporate desktop and Web search service, which can personalize data through a feature called Sidebar |
Free |
Windows Desktop Search, Yahoo Desktop Search |
Google could sell ads against it |
| Google Groups |
Hosted discussion groups, e-mail lists |
Free |
Yahoo Groups, MSN Groups and AOL Message Boards |
It could enlarge the audience for possible subscription or ad-based services |
| Google Video |
Video hosting and search |
Free |
AOL, Blinkx, Truveo and MSN |
Google could charge for ads, subscription or pay-per-view |
| Google News |
News aggregation pages |
Free |
Yahoo, MSN, AOL, news Web sites |
Google could sell ads, or even search links to other media outlets |
| Blogger |
A blog publishing tool |
Advertising revenue shared with publishers |
Yahoo 360, MSN Spaces, AOL's Weblogs, Type Pad and Moveable Type |
It taps into that hard-to-define contextual display ad market |
| Gmail |
A free Web-based e-mail program |
Advertising |
Yahoo Mail, MSN Hotmail and AOL Mail |
It also taps into the contextual display ad market |
| Google Talk |
A voice-enabled instant messaging program |
Free |
eBay's Skype, Yahoo, AOL and MSN |
Enlarge the audience and sell ads |
| Picasa |
A photo-sharing service |
Free |
Yahoo's Flickr, Shutterfly and Kodak EasyShare Gallery |
Google could charge transaction fees or sell ads |
