2005-10-28 21:13:43 
Google am Weg zum Internet-Portal?
Der Suchmaschinenmarketing-Spezialist Mike Grehan glaubt, daß Google
mittelfristig ein Internet-Portal werden wird. Ein spannender Ansatz,
der über die "Dritte Generation der Suche" nachdenken lässt...
Marketing Search guru Mike Grehan said at a Netimperative dinner last
night that it was inevitable that Google would turn into a portal. He
suggested that Google had run its course, and the third generation of
search would cause changes in the market. Despite Google's clean
interface, all you need to do is to click on the "more" button and it
begins to look like a portal anyway, Grehan said. Grehan took as his
theme "the future of search", and suggested that search features would
have to evolve further. He said: "The end user is a nitwit and doesn't
know what he's looking for." Someone might do a search for Harley
Davidson and find some guy in some US state who had little to do with
motorbikes. "It would be nice if the end user was more sophisticated,"
he said. However, he said, more search results gave information because
technology in the engines tried to solve the problem for users by
parsing phrases entered. He said that 98 per cent of Google's revenues
come from pay to click, compared to 68 per cent of Yahoo's revenues.
"The Google years are over and done with," he said. And he said that
Adsense for publishers "is a nonsense". It's not ad sensitive and
produced flawed results, he claimed. The introduction of pay per click
gave the Internet its second wind, but, he said: "I think click fraud
is huge." Pagerankings weren't important, said Grehan. What is
important is the group or community that coalesces around a site. He
said: "In the third generation of search you can't fool people any
more. (The Inquirerer)
