Alle Google Services im Überblick

28. November 2005 in News

Cnet veröffentlichte soeben eine gute Übersicht über die Services von Google. Dabei wurde jeweils das zugrundeliegende business-model und die Mitbewerber analysiert.

Product What Money Rivals Potential
Google Search The bread-and-butter search business Advertising Yahoo, MSN, AOL, Ask Jeeves The U.S. search market is worth an estimated $4.2 billion in advertising this year. That’s expected to grow to $7.5 billion by 2010, according to JupiterResearch.
AdWords A service that sells keyword-based ads next to search results and on pages of AdSense publisher sites Advertisers bid on words and pay per click or impression MSN Keywords, Yahoo Sponsored Search It’s tapping into the same advertising market, which could be worth $7.5 billion in five years.
AdSense Web site Publisher Program A service that sells keyword-based text and image ads on Web sites that work with Google Advertisers bid on cost per click or cost per impression, and Google shares revenue with the partner sites MSN adCenter, Yahoo Content Match Hard to pinpoint because of revenue-sharing deals, but could also be worth billions
Google Book Search, Google Publisher Project A service for searching digitized books Advertising revenue shared with publishers in Publisher Project Yahoo, MSN and the Internet Archive; Amazon.com; Project Gutenberg, ebrary and Random House Hard to say. Google could sell ads or charge transaction fees
Google Base A hosted Web service that lets people post any information they want to make publicly searchable Free Possibly eBay, Craigslist and local newspapers U.S. online classified ads are worth $2.6 billion this year, climbing to $4.1 billion by 2010, according to JupiterResearch
Google Local/Maps A mapping and local search service Advertising Yahoo, MSN, AOL, Amazon.com The U.S. local search market could be worth $3.4 billion in four years, according to The Kelsey Group
Google Earth A 3D, interactive mapping service Free MSN Virtual Earth Could tap into the general or local ad sales market
Froogle A comparison shopping service Advertising Yahoo, AOL, MSN, Amazon.com, eBay It taps into the same general ad sales market
Google Mini, Google Search Appliance Search appliance for corporate intranets and for a company’s public Web site Google charges $3,000 to more than $30,000 per appliance, based on the size of the intranet or site Autonomy, Fast Search & Transfer Worldwide enterprise information access, including search, is worth an estimated $338 million this year, according to Gartner
Desktop search A consumer and corporate desktop and Web search service, which can personalize data through a feature called Sidebar Free Windows Desktop Search, Yahoo Desktop Search Google could sell ads against it
Google Groups Hosted discussion groups, e-mail lists Free Yahoo Groups, MSN Groups and AOL Message Boards It could enlarge the audience for possible subscription or ad-based services
Google Video Video hosting and search Free AOL, Blinkx, Truveo and MSN Google could charge for ads, subscription or pay-per-view
Google News News aggregation pages Free Yahoo, MSN, AOL, news Web sites Google could sell ads, or even search links to other media outlets
Blogger A blog publishing tool Advertising revenue shared with publishers Yahoo 360, MSN Spaces, AOL’s Weblogs, Type Pad and Moveable Type It taps into that hard-to-define contextual display ad market
Gmail A free Web-based e-mail program Advertising Yahoo Mail, MSN Hotmail and AOL Mail It also taps into the contextual display ad market
Google Talk A voice-enabled instant messaging program Free eBay’s Skype, Yahoo, AOL and MSN Enlarge the audience and sell ads
Picasa A photo-sharing service Free Yahoo’s Flickr, Shutterfly and Kodak EasyShare Gallery Google could charge transaction fees or sell ads

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