The Futue of Advertising: Interview mit Google’s Omid Kordestani

Ein spannendes Interview mit Omid Kordestani, dem Mastermind hinter dem Werbeprogramm AdWords von Google. Eines seiner Statements, das die zukünftige Entwicklung der Werbeindustrie beleuchtet:

What do you see as the future of advertising?

„The measurability of online advertising will extend broadly to all areas of media. You have companies spending billions of dollars on television. As more and more consumers adopt technologies like TiVo, I think you’ll be able to have much more useful forms of advertising — more targeted, more measurable, and with new pricing models. Just imagine if we made it possible for our advertisers to quickly publish relevant ads that could range from the local plumber on one end to Super Bowl commercials on the other.“

Das gesamte Interview gibts zb auf John Battelle’s Searchblog (Autor von“The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture“)